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By "free agent" I mean that JustBought.com is not retailer or brand restricted. In other words, I don't think you'll have Amazon or Walmart publicize purchases that were not made on their websites or stores. This is where JustBought.com has an undeniable advantage. No matter where a purchase is made, it becomes relevant to JustBought.com. No matter from which e-commerce site or physical store, JustBought.com can post any and all purchases, thus being able to provide a true and unbiased reflection or snapshot of consumer activity across all stores and e-commerce sites. And this my friends, is a nice advantage upon which to start building the vision I have for JustBought.com. Thanks for reading and I would be glad to hear from you if you have a comment or suggestion for me. My email is email@example.com.